You may want to push your website further with the search engines and climb through their ranks – great.
But, did you know search engines are working really hard to give your customers and potential customers the best possible websites.
So, with this in mind we like to get to the bottom of what you do and how you do it. We ask how your website could improve your customer journey and could your website be used as a business tool to save your time on admin.
With this strategy as a starting point, we find it’s a great way to support your current sales process.
Imagine after sales calls and meetings you were able to send warm and friendly follow-up emails that contained links to blogs and FAQs where you have answered their questions should they want to recap what you just discussed.
Or, when a customer asks you the same question that 10 others have already asked you that week, you could sign post them to your website so they can follow a step by step guide, or read about the topic or have their question answered.
As well as putting content on your website that not only your clients like but also the robots, we can also:
- Review Google Search Console and Analytics data
- Review your website to look at the content and if it’s up to scratch
- Basic training on writing page descriptions – know at meta titles and descriptions
PS, you don’t need to have the answers or the ideas, that’s where we come in.
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