Empowering Employment Law Solutions with the Day Tripper Package

About This Project

 

In 2024, we launched our Day Tripper package, a dynamic, hands-on marketing service designed to help businesses achieve their goals in an engaging and personalised way. One of our first clients to embrace the opportunity was Kevin Taylor-Murphy and the team at Employment Law Solutions (ELS) in Crewe.

ELS, a thriving employment law firm, had previously relied on an in-house marketing manager. However, following her departure, their website and marketing efforts had been unintentionally overlooked. The Day Tripper package was the perfect solution to breathe new life into their online presence and equip the team with the tools they needed to succeed.

Each month, I visited their Crewe office, immersing myself in the culture, atmosphere, and day-to-day operations of the team. These in-person sessions ensured every project aligned with their expertise and goals.

 

Key Projects Delivered

 

1. Revamped Sector-Specific Website Pages

While their website was already live, it didn’t fully capture the breadth and depth of their expertise. Spending time with the ELS team gave me a firsthand understanding of their services and how they benefit clients. This insight enabled me to:

  • Identify content gaps and enhance the website with updated sector-specific pages.
  • Develop a new page template that showcased their services clearly and effectively.
  • Integrate authentic client testimonials tailored to different sectors, adding credibility and trustworthiness to the website.

 

2. Blog Content Strategy

ELS’s team exudes passion and a deep understanding of employment law, with the ability to translate complex legal concepts into plain, actionable advice. This wealth of knowledge inspired me to create:

  • A blog content plan highlighting key topics to engage both potential and existing clients.
  • Ideas for newsletters, resource PDFs, and downloadable guides, helping to position ELS as a thought leader in their field.

 

3. Tailored Training Sessions

From WordPress to Capsule CRM, Mailchimp, and Canva, I delivered training sessions to empower the ELS team with the skills they needed to:

  • Maintain and update their website confidently.
  • Manage CRM integrations effectively.
  • Design and send professional email campaigns.

These sessions gave the team the confidence to take ownership of their marketing tools and processes, ensuring continuity and growth.

 

4. Email Newsletters

We collaborated on creating a monthly email newsletter that:

  • Linked to new blogs and resources.
  • Highlighted upcoming legal changes and industry news.
  • Introduced additional services to clients and prospects.

By the end of our partnership, the ELS team had a customised, easy-to-use newsletter template, making future campaigns seamless and stress-free.

 

5. Capsule CRM Integration

ELS had several eBook downloads and contact forms in place, but they weren’t fully integrated. I ensured that:

  • All submissions were routed into Capsule CRM for streamlined follow-ups.
  • Notifications for downloads were set up, enabling the team to respond promptly without the need for manual tracking.

 

 

6. Bespoke Business Card QR Links

To complement their high-quality business cards, we created personalised profile pages for each team member. By scanning the QR codes on the cards, recipients could access:

  • Comprehensive contact details.
  • A professional profile showcasing each individual’s expertise.

 

The collaboration with Employment Law Solutions was an incredible experience. By combining on-site support with tailored solutions, we were able to revitalise their marketing efforts and equip their team with the skills and tools to thrive. The Day Tripper package proved that with a hands-on, personalized approach, businesses can achieve measurable results while maintaining their unique identity.

 

Category
Website Refresh